Designed with intention.

These designs were created to reflect Sierra Miles’ lyric, “Eyes Of Defiance, Baby, Wild As The West, Undiscovered Territory, You Could Be A Threat” and “Neon Hotel Lights” These designs were also meant to tie into the video she had filmed, exploring Route 66 through California, west towards the ocean. Designer, Gracie Kolb, decided to work with this idea of creating a custom neon hotel sign with more lyrics incorporated.